Rita Alberti's profile

EUROBEST 2014 - Preselection

TASK
Convince kids to stop cyberbullying

 
 
 
COMMUTE is mute.com, a virtual mate with whom you can take a common act to mute bullies.
 
 
 

With commute we can joke bullies out of their misbehaving
and make everyone laugh with us instead of laugh on us.

Bullies will be thrown off balance if they get a joke or a compliment as a response and may even stop bullying.
 
 
 
When you are bullied just grab the content and convert it to something funny! Find out what does your
bully may meant actually and share it with him in a funny response.
 
 
Commute always have a polite answer with delicate humour for the bullies and it can instantly answer your bully.
 
In the school hallways we posters will be placed with frequently used bullying phrases converted to funny compliments and call teens to mute the bullies with common act.
 
 
Commute have an autocorrect function offering automatically a better solution! Instead of harassing someone with hurtful messages (or giving a strike back) it gives automatically an alternative way to communicate.
 
In the end of the campaign we will bring closer the victims and the bullies in an event, called:
 
“Feed the party, not the bully”
 
Anyone can register to the party who have ever used commute or have ever been detected by commute. To show that commute is not just simply converting harassment into smile, we will convert all the compliments and kind posts into party power.
 
The more positive activity we detect,
  the more the music louden,
  the more the lights will shine,
  the more performers (DJs and artists) will play.
Commuting can easily become a common activity when youths start to discover the possibilities of commutication.
EUROBEST 2014 - Preselection
Published:

EUROBEST 2014 - Preselection

We have to convince kids to stop cyberbullying. We believe in a common mate who can mute bullies and convince kids not to strike back painfully. Read More

Published: